Filed under: escac

MOVIE MARKETING on SOCIAL MEDIA

Two weeks ago, Marta Baldó from WAW invited me to give a talk in the Master of Movie Marketing, Distribution and Sales from the ESCAC, the Catalonian School of Filmmaking. As an ex-student of the Master Degree, it was a whole new experience to be on the other side and give some - hopefully - useful advice to the students of this 4th edition.

The keynote is made from an eminent practical point of view: which are the most used actions and techniques on social media for movie releases, with some first hand experience advice. Instead of looking at all the posibilities, I focused on giving simple ideas that nowadays, are almost a MUST for every project.

As I think that working in social media without following a global strategy has no sense at all, the second part of the presentation talks about other usual practiques in the online world of movie promotion. The idea is no longer "to do something on social networks" but "to integrate the online in the general marketing strategy", and "online" could mean websites, banners, actions on social networks or non of the above. As always, it would depend on your goals and the strategies you have planned to reach them.

Online Movie Marketing on Social Networks
What do you think? Should we talk about it? :)