Film Industry Notes http://filmindustrynotes.posterous.com Some thoughts on Film Development, Marketing, Production & Distribution posterous.com Fri, 22 Jun 2012 10:13:56 -0700 It's been a while... http://filmindustrynotes.posterous.com/its-been-a-while http://filmindustrynotes.posterous.com/its-been-a-while

Changeofplans

Yeap. All my fault. But the thing is that I am not really proud of the content of this blog, so instead of keep writing, I always left it at the end of my to-do list. I'm sorry.

I'll try again, because I have some anoying geek friends who keep pushing me to write some stuff of what I do, but specially of what I think. Like this was a cathartic tool to my professional frustrations or something...

I have to tell you that nowadays I am more into film development rather than into social media or movie marketing. I think most of the mistakes of current theatrical releases could be avoided in a well planned development phase, and I am getting really tired of working as a community manager instead of reading screenplays and elaborating marketing plans, and thinking of strategies, or, let's say it, producing great movies... So maybe you get to read more posts related to development than to social media or movie marketing. Hope it's ok for you.

See you!

 

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Thu, 16 Jun 2011 07:07:00 -0700 MOVIE MARKETING on SOCIAL MEDIA http://filmindustrynotes.posterous.com/57406628 http://filmindustrynotes.posterous.com/57406628

Two weeks ago, Marta Baldó from WAW invited me to give a talk in the Master of Movie Marketing, Distribution and Sales from the ESCAC, the Catalonian School of Filmmaking. As an ex-student of the Master Degree, it was a whole new experience to be on the other side and give some - hopefully - useful advice to the students of this 4th edition.

The keynote is made from an eminent practical point of view: which are the most used actions and techniques on social media for movie releases, with some first hand experience advice. Instead of looking at all the posibilities, I focused on giving simple ideas that nowadays, are almost a MUST for every project.

As I think that working in social media without following a global strategy has no sense at all, the second part of the presentation talks about other usual practiques in the online world of movie promotion. The idea is no longer "to do something on social networks" but "to integrate the online in the general marketing strategy", and "online" could mean websites, banners, actions on social networks or non of the above. As always, it would depend on your goals and the strategies you have planned to reach them.

Online Movie Marketing on Social Networks
What do you think? Should we talk about it? :) 

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http://files.posterous.com/user_profile_pics/1267149/STO240.jpg http://posterous.com/users/hesWm3px5xEv0 Helena Vilaplana missPMD Helena Vilaplana