Film Industry Notes http://filmindustrynotes.posterous.com Some thoughts on Film Development, Marketing, Production & Distribution posterous.com Tue, 12 Jul 2011 10:38:00 -0700 Top20 of the Spanish Cinema production of 2010: looking for the success formula! http://filmindustrynotes.posterous.com/top20-of-the-spanish-cinema-production-of-201 http://filmindustrynotes.posterous.com/top20-of-the-spanish-cinema-production-of-201

¿What do they have in common (and not in common) the top20 Spanish films of the last year? ¿Which elements worked out on 2010 to reach a bigger audience? With some data published on the Spanish Film Academy's magazine (and from BoxOffice.es) I have created a table to analyze the most successful Spanish films in terms of Spanish box office, and the elements of these movies that could be key elements related to their success.

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  • More than a half of the movies whom we have information about their budget, were financed with more than 6M€
  • More than a half of the Top20 was distributed by a major
  • Most of the movies included well known national cast, specially from television series.
  • Although there are only 4 from 20, we can say that there are some directors that, in Spanish films, work as brand-directors and have their own audience. (Álex de la Iglesia, Emilio Aragón, Woody Allen, Iñárritu)
  • Genre films with new directors (or not known by the audience) had the recommendation of well known figures of the area (Guillermo del Toro, Amenábar, Bayona)
  • In terms of the favorite genre, drama has been preferred by the audience (7/20), specially love dramas (3/20), followed by thrillers (4/20) and comedies (4/20). It also stands out action and adventure films
  • The Spanish thriller formula: thriller + suspense + some supernatural elements + Belén Rueda + and a special recommender has placed 2 movies inside the Top20 of the box office in a same year. It seems to work.
  • The target of the productions has mostly been adult, followed by young targets. It stands out the low number of productions in the top20 intended for family, children or teenager targets (just one movie for each target). With no further data, it is difficult to know whether there was no offer for these targets or these targets didn't show off on theaters. It may be relevant the fact that the only movie specially intended for a teenager audience has been the most successful Spanish movie of 2010 in terms of box office, with a difference of 2M€ between the second one. 
  • The film festival effect or the award effect has especially favored movies with a modest budget.

Analisis_pelis_mes_vistes_2010_esp_eng

(Click in the image to see the table in high resolution)

What do you think of my conclusions? What do you think that are the key factors of the most successful Spanish movies of 2010?

If you had the budget, what movie would you do? Which key factors would you use?

Next post will be about the most successful international movies of 2010 in the Spanish box office, and I would also be looking for key elements to understand why the audience embraced them.

(*) The Spanish Cinema Academy's magazine shows a list of Spanish movies with the highest box office results during 2010, but some of them started their theatrical exploitation on 2009 to end it on 2010. Therefore, some of the box office data would be difficult to understand with the purpose of this post. In order to have a more global vision, I have taken into account the Spanish movies released on 2010, as shown at BoxOffice.es.

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